February 2012
M T W T F S S
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How Many Independent Financial Advisors Make This Fundamental Error?

The sale of a business is often the second largest transaction that a businessperson will have in their life behind the sale of their house. And a house sale will be of more interest to a Will Writer than an IFA. For some people it will be their largest.

A business owner invariably expects that the sale of a business will fund retirement; the proceeds will be reinvested in order to gain an income.

However when I am called into providing a marketing appraisal/valuation on a business prior to a retirement sale I am often met with the sentence. “If that is how much my business is worth I can’t afford to retire”.

The owner has assumed that his business is worth more than it really is, and is forced to either carry on working well into his 70’s or to place his business on the market at way above market value in the hope that someone will decide it is worth the over inflated price.

So I am shocked that no Independent Financial Advisor has contacted me asking for an assessment on a client’s business value, after all it is part of their client’s retirement portfolio. Surely they should be looking at ALL their client’s investments in their retirement planning advice? And this includes the value of their clients business. However what is seems they do is to either ignore their clients business or take their clients word for how much it is worth.

If an IFA knew the likely selling price of a clients business they would have time to help them plan their other investments to meet their needs I would have thought.

How many times has this oversight by a business owner and his IFA lead to their client having to work well into their retirement? Or having to retire on a much smaller income?

Local Independent Businesses Are Good For The Economy

About 15 years ago before I started selling businesses I was a consultant for Petrol Stations around the South of England, one of the chains I advised was Esso Petrol Stations.

Around that time Tesco’s started an agreement with Esso to rent some of their larger sites and to re-brand the shop as Tesco’s.

I was telling a client what was happening and he said, that Tesco’s would not be interested in his Petrol Station in Haslemere as there is a Tesco’s a mile down the road. I replied to him that I wouldn’t bank on it because Tesco’s don’t really care whether every shop in the country was Tesco’s.

I was absolutely correct.

Today I tweeted the fact that Tesco’s have 15 outlets in Norwich and received a large number of retweets, clearly this is an issue that strikes a nerve with a lot of people

I am not anti Tesco’s but I do not think that bigger chains like this are good for the economy and I would only wish that customers would support local businesses more.

Some of it is purely selfish as the less independent businesses there are, the less there are for Horizon Business Agents to sell, and it affects the total market size for selling businesses. Having all these larger companies dominate the high street damages the local economy in other ways as well.

Why?

These worried residents in Dorking, Surrey explain some of it on their website.

Perhaps therefore you should be supporting towns such as Sheringham, Norfolk who are opposing planning permission, they know what it will do to the town and local economy.

Websites The Forgotten Aspect In Selling A Business

It is often overlooked that the Internet is a new invention. In the early days in the growth of the Internet, businesses often did not use a website to market their services.

When the domains were bought, the business owner did not consider that they were buying an asset which he would develop and which would form a major part of their business goodwill.

Registration of a domain is very simple, you fill in a form and pay a few pounds and register the domain name. And because it was very simple, business owners gave no thought to the process.

A domain name and website are important assets of a company and its goodwill, and in effect for many businesses its value lies in its website.

Now you find that some businesses do not own their own domain name, the business is a limited company but the director registered the domain in their name. Or even worse, ownership belongs to the company who purchased the domain on behalf often the website designer or the Welsh Tourist Board. Or even that your business does not own all variations of the domain name.

Now let assume that your business becomes successful. You appear on Dragons Den and obtain investment from Peter Jones and Duncan Bannatyne, your businesses goodwill suddenly increases in value, your domain name is now worth a lot of money.

Surprisingly then, the business Wothenshaws did not own worthenshaws.com, the current owner is offering the domain, and has it seems turned down an offer of £5,000 for the domain.

More surprisingly worthenshaws.co.uk which currently links to the main website is currently registered as being owned by an individual. Surely, Jones and Bannatyne carried out due diligence on the company assets ensuring they have a legal right to the domain before making a large investment?

I was recently told by a client that they had sold a business privately, however I look at the registrant of their website and it is still in the name of the old owner. I wonder does the new owner recognise that they have forgotten to transfer the main asset of the business before completion? We as business transfer agents would not forget, it seems that the buyer and their solicitor may have and as a result potential problems could result in the future with a further sale.

Due Diligence you should be looking forward not backwards

The Goodwill in a business is the future profits of that business, in other words a buyer is buying next years profits.

However, buyers when they carry out due diligence do not understand this fact. They spend time and money verifying the past turnover and historic performance of the business and ask their accountant to look at the latest accounts in detail.

This is important but historic results are no guarantee that a buyer will be successful.

What is often seriously lacking in the due diligence process is an investigation of whether the buyers plans for the business will work.

You see it time and again when new businesses open, they open the doors trade for a little while and then close down. Or a business owner buys a business tries to change that business but fails.

So when you are looking to buy a business perhaps your due diligence should not be aimed so much at proving that the seller is not telling the truth about his profit, but on ensuring that you as a future owner can increase that profit and that you can increase the value of the business.

Seeing The Potential Behind A Business For Sale

It always amazes me that some business owners do not actually know how to run their own business, or fails to properly plan that business.

Sometimes however this is good news for a buyer, but it requires them to have vision to see behind the badly run business presented before them.

This can be perfectly illustrated by the series Mary Queen of Shops where Mary Portas (who was responsible for turning Harvey Nichols into a leading modern fashion brand) troubleshoots her way around the UK on a mission to help turn around struggling businesses.


Mary Queen of Shops - Maher and Sons Part 3/3
Uploaded by dkipping. - Technology reviews and science news videos.

In this Maher & Sons episode it seemed that the owner failed to see the benefits of changing their business, however their website shows that it has been updated to a certain extent by refurbishing the coffee shop.

No doubt the business is worth more money now.

So how many businesses are you turning down because you cannot see the potential?

The Willy Wonka Strategy In Selling Your Business

Willy Wonka & the Chocolate Factory is a film that is loosely based on the 1964 Roald Dahl novel Charlie and the Chocolate Factory.

The world, learns that the chocolate maker Willy Wonka has hidden five Golden Tickets amongst his Wonka Bars. The finders of these special tickets will be given a full tour of his tightly-guarded sweet factory, as well as a lifetime supply of chocolate.

In fact when Charlie win the prize, Wonka discloses that his actual prize is the factory itself, as the Golden Ticket search was conceived to help Wonka search for an honest and worthy successor to be the heir to his business.

Now I would not suggest if you wanted to sell your business that you should conduct a prize draw for a golden ticket, some have tried it without success!

But this story highlights two aspects in selling your business:

Firstly, that often your customer is a likely buyer. A customer may prefer to take control of their supply chain and grow their business vertically so that they can have more control over that supply. A shop customer also already knows how good your business is, and they do not make bad choices, they may already be sold on your business and could habitually recommend it to other people. Although many business owners are worried about approaching these potential buyers due to confidentiality.

Secondly that Wonka goes through a process of removing unsuitable successors from the process, this is exactly what happens when you sell your business. A number of prospects are either identified or indentify themseleves as buyers, now this process of identifying the one buyer takes time, you can do it yourself or your can instruct an agent to do it for you.

A seller of a business may have their own criteria, Wonda wanted honesty. Buyers can require that a buyer is competent or already have experience.

So when you think about selling your business you need to think about who is likely to buy it and what is your criteria for this buyer? Are you only interested in the money, or would you want more?

How to use a SWOT analysis to sell your business

What buyers, making a decision to buy a business, do in their mind, is to carry out a SWOT analysis (an analysis of a businesses Strengths, Weaknesses, Opportunities, Threats), and you should be aware that strengths to you might not be so for a buyer. They do not do this on paper however it is done in their mind.

A shop owner for example could quite easily increase his turnover and profits by opening longer hours and working 6.00am to 11.00pm but this can be seen as a weakness to a buyer, especially if they want a life/work balance.

The seller may regard the additional profits as an opportunity, but it may undermine the demand for that business if buyers are not interested in working those long hours.

A very profitable business may indicate a strength to you however if you have made your business too complicated not many people will consider it an opportunity.

You would think that if a business makes greater profits then its value must increase, however it depends on how that profit is achieved.

When you want to sell your business it is important that you understand whether certain decisions and features will increase or decrease its value.

Carry out a SWOT analysis from a buyer’s point of view otherwise you may end up with a profitable business that is not worth the money it should be.

Are business transfer agents worth the money paid to them?

The biggest competitor to a business transfer agent is the client. The seller of a business often incorrectly thinks that they can save money by selling a business privately without the aid of an agent, however the seller of that business 99% of the time is worse off. Why?

Well let us assume that an agent would have charged £4,750 to sell a business worth £95,000. This fee covers the cost of writing the sales memorandum, advertising the business, answering enquiries, qualifying the buyer, arranging meetings, answering queries, negotiating the selling price and writing head terms. In addition the agent is there to act as a go between the parties solicitors and accountants, have I missed anything out? Probably.

So let us break down the costs involved in selling a business and undertaking these duties.

Advertising a business on Daltons.com and businessesforsale.com for a 2 months period is c. £200, and an advert in Daltons Weekly would cost £50 a week. Often businesses do not sell immediately so up to a years advertising is necessary. Advertising costs of c £1,000 are not unusual.

A seller of a business should also include within his “costs”, his hourly rate. This could quite easily be £100 an hour, the seller’s effective earning rate.

However, a seller of a business often does not appreciate that work is happening behind the scenes and believes that nothing is happening, as he is not informed of every aspect of the work undertaken. It is not unreasonable for the seller without the aid of an agent to spend 30/40 hours time dealing with these enquires. This “cost” represents some £4,000 in lost earning time.

So the true cost of not employing an agent can be much more than the agent’s fee, and we have not touched upon the value of the agents expertise and negotiating skills meaning that often they can obtain a higher price for the business than the owner. Nor in fact the loss of confidentiality as a seller may have to disclose the name of the business at a much earlier stage of his process.

So if a seller thinks that he can save money by selling his business personally perhaps he should look at the true cost of doing so and recognise the true benefit of employing a good business transfer agent.