The 80/20 Principle In Business Transfers

If you have not read Richard Koch’s “The 80/20 Principle” perhaps you should, it has applications thought your life.

In business this 80/20 Principle suggests that 80% of a businesses profits come from 20% of that businesses efforts, Business Brokerage is no different.

I was trained by a very experienced, no longer with us, Business Transfer Agent called Todd Barriscale, who told me that he didn’t actually want the Internet to take off and that he never supported any new venture because he simply wanted one place to advertise, that was at that time Daltons Weekly.

Now is well known there are a multitude of places a Business Agent can technically place an advert for a business for sale. In fact on a regular basis I receive telephone calls from new websites offering free advertising if I place my businesses for sale on that website. I always decline, why? For the simple reason, for the same reason Todd gave, it simply increases the effort for no return, time is a cost in business.

That is the reason why most Business Transfer Agents primarily use two websites, businessesforsale.com and daltonsbusiness.com.

Business Transfer Agents are also working on the premise that buyers are also using the same 80/20 Principle. Buyers will find a website at the top of the search engine rankings find plenty of businesses for sale and search that website.

If Business Brokers advertised on all websites available and in all publications they would simply be spending all day updating websites for price changes etc, not a productive use of their time.

So if you want to buy a business in the UK, simply visit the websites at the top of the search engines no further; they will list most of the businesses on the market.

If you are one of the new websites, get to the top of the search engine rankings, perhaps then you will persuade Business Agents to advertise with you.

This entry was posted on 23/03/2009 at 02:24 pm and is filed under Selling Your Business, Business transfer agents. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.